It’s time to turn likes into
leads and followers into buyers.

A done-with-you training program & coaching community to help you launch your first revenue-generating Chat Funnel in 4 weeks or less.
Next Program Dates: October 7 to November 1, 2024
 Proven With $60M+
In Sales
 Proven With $60M+ In Sales
 Avg. 3x Boost In Leads & Sales After 4 Weeks
Skip the *link in bio* once and for all.
Let your followers trade it in for a direct path from the content you post to the product they need.
When you post the value-packed content your audience has come to know you for, they’re liking, commenting, and engaging with you—but that’s typically where the interaction stops.

In order to take that next step, connect with the offer you’re promoting, and make their purchase—there are about 97 things in their way.
(Go to your profile, find the link, click out of insta, proceed without getting distracted …)
But what if you could help solve their problem right in the DMs?
You see people doing the whole “Comment WORD and I’ll send you the deets,” thing, but when it comes to setting up a Chat Funnel of your own …

… leaning into the laser-focused strategies that make Chat Funnels profitable, enjoyable, and valuable …

… or even understanding fully what a Chat Funnel is …

… you’re pretty much in the dark.

At the risk of sounding cheesy, if you find yourself wanting to comment “YES!” …

… we created this program for you.
WE GET IT:
As a business owner, staying on top of new strategies that claim to help grow your brand could be a full-time job on its own.

Not to mention your tech stack—and your to-do list—are already overflowing.
You need options that solve your problems and support your goals. If a new software or app can do those things, you’re willing to put in the effort to learn the new skill.

Especially if it means you can:
  • Cut down on the time you spend on neverending tasks—like answering DMs and commenting back to your beloved community. (As much as you love them, sheesh, it’s a lot.)
  • Dedicate your time and energy to developing your next paid offer, so you can continue to serve your audience down the road.
  • ​Live your life on your terms—without being on call 24/7 … and put your phone down every once in a while instead of wrapping your thumbs in KT-tape for another round of responses.
You love creating content that serves your community—but if you’re going to spend your time & energy
on something, it needs to get results. 
(Preferably of the PROFIT & GROWTH variety.)
Don’t let your content stop short of winning you new leads & sales—
invite your audience to take it one step further in the DMs
with a Chat Funnel primed & ready to support them.
TRUSTED BY:
THIS IS WHAT kinda all  WE DO.
Our agency has built Chat Funnels for some of the most successful brands creating content and selling digital products anywhere on the Internet.
It’s in the DMs (and on Facebook Messenger) that we found our sweet spot.
BUT hiring us to do it all for you costs a pretty penny & comes with a waitlist.
INSTEAD:
  • We can teach you the exact strategies, methods, and processes we use in our Agency to build out your first Chat Funnel in 4 weeks or less.
  • You’ll learn how to work from a templated, replicable ManyChat flow to set up any kind of Chat Funnel you need to support your audience and your business.
  • ​And, you’ll hone a skill that puts you in the driver’s seat (with our team to support you) so that you are equipped to set up, maintain, and troubleshoot one of the most valuable aspects of your overall marketing strategy … and burnout-proof your role while you’re at it.
Tech whiz or not—you can build your own Chat Funnel.
(Let us be the ones to show you how.)
On average, our clients 3x their sales from Instagram and automate 95% of their DMs within 2-4 weeks of working with us.
And that’s when they’re just getting started.
INTRODUCING THE SCHOOL OF BOTS
Chat Funnel Fast Track
A done-with-you comprehensive training program & coaching community to help you launch your first revenue-generating Chat Funnel in 4 weeks or less.
This program is also the ONLY way to gain access to our proprietary frameworks, strategies, and playbooks responsible for over $60 million in revenue for our clients – and to get personalized coaching and feedback from our team.
What you get when you join the Chat Funnel Fast Track:
  • The proven Chat Funnel Fast Track curriculum that breaks down every step of creating and launching your very first Chat Funnel in just 4 weeks.
  • 8 live mastermind Q&A calls with Natasha, founder of School of Bots, to learn straight from the source and work alongside her guidance as you build out your own Chat Funnel.
  • 24-hour direct access to members of our tech teams to give personalized feedback & help you if you get stuck—we’re not kidding, we have coverage in every time zone Monday through Friday!
  • A dedicated 1:1 Client Success Manager to ensure you’re staying up to speed with the process and feeling supported as you work—either Sarah or Mehdi on our team will invest in your journey to ensure you’re on track to get the results you’re looking for!
  • A full resource library of our proprietary frameworks, strategies, and playbooks—and this is the ONLY place you can get them—to guide you through everything from writing your copy to setting up your tech integrations, as well as analyzing and optimizing your Chat Funnel.
  • On-Demand Crash Courses for ManyChat, Make, and Zapier to support your work through the curriculum and make sure you don’t get hung up on one of these new platforms.
This Program is For YOU if …
  • You’re an online course creator, coach, content creator, or e-commerce store with products and services you want to monetize on Instagram
    (Yes, even including affiliate offers/sponsorships you want to promote!)
  • You’re posting at least 4x a week on Instagram, or have the ability to start doing so ASAP.
  • You have at least 10,000 followers on Instagram …
    Pssst! This is to ensure you have enough volume to go through your Chat Funnels. (Our current members range from 20k - 3M followers!)
  • You or a team member have 5 hours per week to work on your Chat Funnel and make the most of the live coaching & support available to you during the four week program.
    (FYI—this person does NOT have to be a Tech Guru, but should be an enthusiastic learner with an interest in trying new things and a willingness to ask for help when it's needed.)
  • A snapshot of your current audience would show an Email List size of 10K-2M+, as well as an annual revenue of $100K - 10M+
    (In addition to your 10K+ Instagram followers)  
  • In case you’re wondering, just 30% of Chat Funnel Fast Track Members have previously tested simple DM automation, while 70% were brand new to the concept and had never tried the strategy before
Not a techie? Don’t count yourself out.

The process is simple — we’ve laid it all out for you:

1
Strategize
Work with our expert team of Chat Marketers to determine what offer will get you the most leads, which order to build your Chat Funnels in, and how to promote each one for consistent sales each week.
2
Create
You’ll use our proven templates, copywriting guide, and frameworks to set up your very first Chat Funnel with confidence—plus, our team will be there to support you every step of the way.
3
Optimize & Repeat
Once you understand how Chat Funnels work, you won’t want to stop with just one. We’ll make sure you understand the strategy & process from start to finish to replicate it over and over.
Here’s the Week-by-Week Schedule:
WEEK 1
Map Out Your Chat Funnel Strategy, Copy, & Media
We’ll dive right in and start laying the foundation for your Chat Funnel—this week, we’ll get a lot done, so be sure to set aside about 5 hours in your calendar to work on your action items.
  • You’ll work with our expert team inside a 1-on-1 private chat to decide which of your offers will initially get you the most leads with a Chat Funnel.
  • ​Together, we’ll decide how to promote your Chat Funnel with your content so it can generate consistent sales every week.
  • ​“The Ultimate Guide to Creating Instagram Content that
    Turns Likes into Leads & Followers into Buyers”     will show you how to drive traffic to your Chat Funnel.
  • ​You’ll map out your Chat Funnel copy (with our proven framework, of course) and get our team’s feedback and recommendations
PLUS
Get access to The Conversational Copywriting Bible and our Swipe File of 30 Proven “Call-to-Action Words” For An Endless Flow of Leads.

Craig Cameron
Marketing Strategist

“Kudos to Natasha and the SOB team for this amazing resource! It’s PURE fire. If you take the time to really implement this, you’ll be so much farther ahead than your competitors who are implementing bots with no thought or strategy behind them.”
WEEK 2
Build & Test Your Chat Funnel
It’s building time (we told you progress happens FAST!)—this week, we’ll create the infrastructure that operates and maintains your Chat Funnel.
  • Together, we’ll make a ton of progress following the Chat Funnel Fast Track Playbook as it guides us through every step of the process in detail.
  • ​You’ll install our Chat Funnel Template onto your Instagram account and plug in the copy you developed last week.
  • ​We’ll connect your Email Marketing Platform to your Chat Funnel so that all the new email addresses you collect in the DMs automatically become new email subscribers. (This is a huge win!!)
  • ​Next, with our tech team’s help, you’ll test your Chat Funnel to ensure that it performs optimally and set up a way for people to get customer support if they need it.

Jenifer Weber
Head of Marketing at The Product Boss

"I can't say enough about how EASY it is to follow the instructions in the training materials, it's so bite-sized and actionable that even without any background in tech, I feel like a tech genius so thank you again!”
WEEK 3
Launch Your Chat Funnel
We told you it was the fast track, so now it’s Go Time! This week, you’ll launch your Chat Funnel with support from the School of Bots team to help you optimize & troubleshoot every step of the way.
  • Use the Chat Funnel Launch Checklist to go live with confidence—we’ll guide you through the process from start to finish.
  • ​We’ll show you how to read and interpret the data from your Chat Funnels.
  • PLUS—you’ll get our Key Performance Indicator (KPI) Cheat Sheet, where you get our latest stats across client accounts, so you know how your stats compare to similar Instagram accounts and business types.

Britt Seva
Business Coach and CEO & Founder of Thrivers Society

"We just collected 934 emails and 362 webinar sign-ups in our first 24 hours of going live with our Chat Funnel!"

YuhYing Tay
Founder of EyeMuse

“Our Story Views have gone up by 6x and we have a 23% immediate purchase rate. Our customers are saying that it was a fun experience — and the results have been so quick and impactful. Thank you team for all of your accountability check-ins and support!”
WEEK 4
Analyze & Optimize
Time flies when you’re launching Chat Funnels—this week, you’ll learn to optimize your Chat Funnel’s performance and how to create MORE Chat Funnels to support your goals.

Jill Winger
Founder and CEO of the Prairie Homestead

“I’ve done many different courses/coaching programs over the years, and this one has BY FAR been the most well-organized and communicative program I’ve EVER participated in. Very worth the investment!”
“Our Chat Funnels brought in $150,000 in the first 2 months. It was the most effortless launch, and we closed a week earlier than planned. None of it would be possible without you, your team, and the systems you’ve helped us set up. So grateful!”
Brigid Titgemeier
Founder of Being Functional Nutrition
“My Chat Funnel is live! Within 24 hours, I made $4,491 in sales... I've now made $15,025+ sales. 

I absolutely couldn't and wouldn't have done it without Natasha and her incredible team.”
Elizabeth Benton
Author and Podcaster
YOU’VE SEEN THIS STRATEGY IN ACTION
Maybe you’ve already created a Chat Funnel or two for your business—but haven’t gotten results?
Instead of spending the time fumbling around, trying to figure it out for yourself (time that could be well used elsewhere) ...
… let us hand over the exact roadmap to get you on your way to 3x* revenue and 95% automated DMs in less than a month!
*Based on average results for our clients between 10k to 45M followers.
Adding Chat Funnels to your marketing strategy is like having a powerhouse, passionate employee sit in your DMs …

… and never needs a break.
(^^ THE  24/7 VALUE IS PRETTY CLOSE TO PRICELESS.)
Here’s how your investment breaks down:
The proven Chat Funnel Fast Track program:
  • ​8x bi-weekly Live Mastermind Q&A Calls With Natasha and The School of Bots Coaches
    ($10,000 value)
  • The Chat Funnel Fast Track Curriculum & Playbook
    ($5,000 value)
  • ​Private Chat with Dedicated Client Success Manager for the duration of the program
    ($3,000 value)
  • ​24-hour Monday-Friday Tech Support from The School of Bots Chat Marketing Experts for the duration of the program
    ($2,000 value)
CUSTOM JAVASCRIPT / HTML
Apply For Chat Funnel Fast Track
It'll take ~2 minutes to find out if this is the best next step for your business. 

Next Program Dates: October 7 to November 1, 2024
Best Price!
PAY IN
FULL
Total Value: $24,000
Your Investment: $6,000
Most Flexible!
PAY OVER TIME
Total Value: $24,000
Your Investment: Two Monthly Payments of $3,250
Because Chat Funnel Fast Track is a LIVE program with 1:1 support, we accept just 100 participants per cohort.

Book your spot before they sell out.
Imagine how good it would feel to…
Set up your marketing strategy so it automatically helps you collect hundreds (or thousands) of leads & sales in a matter of hours—from just ONE piece of content

Neil Villadolid
Marketing Coordinator, Nomad

“We made $5,319 in revenue and collected 501 emails in the first few days. Our posts and stories are cranking! I'm pretty excited.”

April Butler
Founder of Winnie the Cattle Dog

"In the first 24 hours, my Chat Funnel brought in $2,156 in sales and collected 292 emails! Very happy with how it's performing!"

Tiffany Tippin
COO at Mommy Labor Nurse

"In the first 24 hours, we collected 3,657 emails and 1,498 DM List subscribers! So far, we are VERY pleased with the results and impressed with the level of support that has been given to us. Even as a veteran ManyChat user, I have learned SO much. Thank you for everything you've put into this program!"

Erika Auckland Sheffer
Business Coach

"This has been the most incredible program. I've collected 5,744 emails in 8 weeks! If you're not using Chat Funnels in your business, you're missing out on FREE business! My mind has been blown in this process. I can't recommend it enough!"

Mariska Benders
Fitness and Health Influencer

"In the first 24 hours of launching, we collected 373 emails at a 91.4% conversion rate and $900 in sales from one Reel! That's just crazy!"
And finally, draw a direct line between your social media content creation and your revenue:

Mel Abraham
Thought Leader, Best-Selling Author and Financial Expert

"Chat Funnels have completely change the way I look at business and marketing They/ve given meaning to everyhing I do on social media."
Meet Your Trainer
Natasha Willis
My husband, Kyle, and I founded School of Bots back in 2017—and since then, we’ve become the go-to source for Chat Funnel education & training and the leading authority for getting more leads and sales via Instagram DMs and Facebook Messenger.

We’ve worked with over 2,689+ of clients to help scale to their full potential using Chat Funnels to provide automated conversations their audiences enjoy—and benefit from.

Along the way, we’ve developed the most comprehensive Chat Funnel Marketing training programs & resources available to marketers, agencies, and businesses worldwide—and have trained over 14,000 people in 30 countries.

Do these sound a little too familiar?
  • You have a proven product, service, or scalable offer that’s already generating consistent revenue for your business …
    But when it comes to maintaining & growing those sales with 1:1 interactions in your DMs, there’s always a lag. After all, DMs tend to roll in on no one’s preferred schedule.
  • You’ve built an engaged audience of at least 10K—
    But you’re not seeing consistent sales & revenue that reflect that loyal following. The adage of “followers don’t equal sales” couldn’t feel more real to you, and upping the revenue you generate from your content is your ultimate goal.
  • Speaking of content—you’re consistent with your posting schedule and are pouring your heart and soul into each post to connect with your audience and provide real value …
    But that’s kind of where the train stops on its tracks. You know you can convert off webinars & emails, but when it comes to your Instagram, new leads & sales are hard to come by.
  • You love learning new things, and you crave the solutions to your problems.
    Trying out new tech doesn’t scare you— it’s knowing what strategies to try, how to set things up, and, more importantly, how to maintain it that gives you pause. If someone shows you the ropes, you’re down to try just about anything.
  • If the last year has taught you anything about business, it’s that you’ve gotta keep up—
    But running at a break-neck pace when things keep shifting? That’s wearing you out. You’re ready to put in the time & effort to implement a system that works … and not just when you’re on the clock, but when you’re out of pocket, too.
Let’s get these questions out of the way
so you’re ready to dig in.
I am not the best with tech—am I going to be able to do this?
Don’t worry one bit! We’ve designed the program to break everything down into small, easy-to-understand steps that anyone can implement. Plus, if you get stuck, we have quick-fix guides, troubleshooting information, and our team of experts to film custom videos for you or jump into your tech to resolve any issues.

Here’s what our client Kelly Sturm had to say about working through the program:
“This has been a lot of tech I’m not used to, but I just tested my Chat Funnel ... and it worked! I haven’t even launched this yet and already feel rewarded! Your level of detail, organization, and hands-on support has been INCREDIBLE!”

And one more while we’re at it, from our client Elizabeth Benton:
“I’ve told myself that I can’t do things like this because I ‘don’t have a team’ and ‘I’m not a tech person.’ But, with all the incredible steps and tutorials you provide inside, it’s easy.”
Will I really be able to get my chat funnel up and running in 4 weeks?
Yes! If you have 5 hours a week for 2 weeks to dedicate to the program, and if you follow the steps, you will have your first funnel up and running by the start of Week 3, and optimized by the end of Week 4!

You can then rinse and repeat the process for every offer and campaign you have going forward. (Plus, our team looks at your entire business model to analyze 3-5 opportunities for revenue growth and helps create a plan to build that system out.)
Do you offer a guarantee?
Yes! If you don’t make back your $6k investment within 2 months of joining the program, we’ll provide you with an extra month's support (30 calendar days) from our team for FREE to help you close this gap as quickly as possible. To be eligible for this extra support, you’ll need to have launched and posted about your Chat Funnel at least 18 times on the feed and 18 times on your stories before reporting your revenue numbers.
I have multiple team members. Can we all go through the program together? Is it a separate program fee for each of us?
The Chat Funnel Fast Track fee is per business, not per person. So, you’re welcome to have up to 4 total team members participate.

We find it’s best to involve the person who can write copy in your brand voice (could be someone who’s writing social post captions for example) and/or the person who sends out emails in your email marketing platform. 

These could all be the same person, or different people.

All of you will have access to the same private chat with your dedicated Client Success Manager, training materials, live calls, community, and any other parts of the program.
A Chat Funnel seems like a lot of writing—do I need to hire a copywriter for this?
Nope—you don’t need to have a pro writer on board in order to get results with our process! Our Chat Marketing Coaches will recommend copy edits, tests, and optimizations for your Chat Funnel based on our 60+ million messages of data and copy frameworks we’ve tested.

We've seen all of the business owners and teams who go through our program be very successful with the combination of their previous experience writing Instagram post captions and our assets.
I’m not launching any new products right now. Will this still work for me?
Absolutely! Your Chat Funnel will bring in sales and leads every day, even if you’re not in a launch or promotional period. In fact, what we find to work best for most businesses is setting up an evergreen lead magnet funnel as their first Chat Funnel.

You’re going to capture the most leads with this type of funnel, so it has the highest likelihood of success right out of the gate.

The fun part about this is that you can introduce people to other free offers (like a webinar or a discount code), or paid offers (of any price point) in the same conversation. We’ll help you do that if you choose to go that route. From there, you can use the Chat Funnel frameworks and skillsets you learn in the program to build more evergreen or launch-related chat funnels in the future.
Do I have to complete everything in 4 weeks—what’s the schedule?
We encourage you to follow the program in real-time so you can make the most of the support and mentorship available to you, but you’ll have access to all the program materials and any updates for as long as we’re in business (which we plan to be for a very long time.)

As soon as you join through our secure order form, you’ll receive an email with your onboarding form link, program agreement, and a few other helpful + important items!

On Day 1 of the program, you’ll receive an invitation email to Circle, where all of your program materials, announcements, private chat with your Client Success Manager, and community discussions will be hosted.

Once you meet your CSM, if needed, please let them know that you might want to go at a slower pace, and they’ll recommend a personalized roadmap for you.

Jenna Kutcher
Bestselling Author and Host of the Top-Rated Goal Digger Podcast

“Hiring Natasha and her team changed not just my business — but my LIFE. Natasha is one of the smartest people I know. Her strategies have helped exponentially grow my email list and my revenue. To say she shifted my business and the way we launch, market, and connect with our audience would be the understatement of the decade. I can't keep something this good a secret!"

Kate Northrup
Best-Selling Author and 7-Figure Business Owner

"In our first two months working together, we've brought in over $144,000 in revenue and 5,000 leads. I highly, highly recommend School of Bots. I'm sending my friends! Thank you so much Natasha and School of Bots!"

John Parkes
CMO of ClickFunnels

"They are so good at what they do and so thorough. Totally recommend!"

Tori Dunlap
Founder of Her First $100K, Bestselling Author, and Host of the Top-Rated Financial Feminist Podcast

"School of Bots has helped us absolutely catapult our Instagram, sales, and email list! We’ve received over 100,000 new email subscribers from organic content, $250,000 in sales, and doubled our Instagram following with their help. I cannot recommend them enough!”
Apply For Chat Funnel Fast Track
It'll take ~2 minutes to find out if this is the best next step for your business. 

Next Program Dates: October 7 to November 1, 2024
Best Price!
PAY IN
FULL
Total Value: $24,000
Your Investment: $6,000
Most Flexible!
PAY OVER TIME
Total Value: $24,000
Your Investment: Two Monthly Payments of $3,250
Because Chat Funnel Fast Track is a LIVE program with 1:1 support, we accept just 100 participants per cohort.

Book your spot before they sell out.
It's hard enough to be a business owner—without spending every spare second striving to serve well & make sales in your DMs
(After spending hours creating content that most people are consuming for free!)
When you learn how to strategize, set up, maintain, and optimize your Chat Funnels to get you new leads and more sales, your business (and you!) will THRIVE. You haven’t even begun to imagine the different ways you can put Chat Funnels to work for you, your business, AND your audience.
Join the Chat Funnel Fast Track and learn the Chat Funnel tech & strategies from the best conversational marketers in the business. 
Here’s what you get when you join:
The proven Chat Funnel Fast Track program:
  • 8x bi-weekly Live Mastermind Q&A Calls With Natasha and The School of Bots Coaches
    ($10,000 value)
  • ​The Chat Funnel Fast Track Curriculum & Playbook
    ($5,000 value)
  • ​Private Chat with Dedicated Client Success Manager for the duration of the program
    ($3,000 value)
  • 24-hour Monday-Friday Tech Support from The School of Bots Chat Marketing Experts for the duration of the program
    ($2,000 value)
CUSTOM JAVASCRIPT / HTML
Apply For Chat Funnel Fast Track
It'll take ~2 minutes to find out if this is the best next step for your business. 

Next Program Dates: October 7 to November 1, 2024
Best Price!
PAY IN
FULL
Total Value: $24,000
Your Investment: $6,000
Most Flexible!
PAY OVER TIME
Total Value: $24,000
Your Investment: Two Monthly Payments of $3,250
Because Chat Funnel Fast Track is a LIVE program with 1:1 support, we accept just 100 participants per cohort.

Book your spot before they sell out.
Best Price!
PAY IN
FULL
Total Value: $24,000
Your Investment: $6,000
Most Flexible!
PAY OVER TIME
Total Value: $24,000
Your Investment: Two Monthly Payments of $3,250
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